ABAC Journal

Articles

• EDITORIAL

  Absorn Meesing

  i-iii

  • PDF

• What Makes People Attend a Craft Beer Event? Investigating Influential Factors Driving Attitude and Behavioral Intention

  Arinya Pongwat, Suwadee Talawanich

  1-23

  • PDF

• Exploring Visitors’ Pro-environmental Behaviors at Urban Forest Destinations

  Chitlada Pinthong, Thanapol Inprasertkul, Thanatchaporn Phitchayamethiwat

  24-40

  • PDF

• Enhancing Spectator Engagement in E-sports Events

  Manit Satitsamitpong, Kittipong Napontun, Prarawan Senachai , Samkhumpha Tovara , Supaporn Daengmeesee

  41-60

  • PDF

• AI- and Employee-Based Customer Services in Restaurants: Customer Engagement Leading to Loyalty During the Covid-19 Pandemic

  Supawat Meeprom, Chompoonut Suttikun

  61-76

  • PDF

• Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand

  Pongphan Sathatip

  77-93

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• Relationship Quality as a Mediator of the Effects of Social Commerce on Purchase Intentions

  Chanin Taeratanachai, Phusit Wonglorsaichon, Charoenchai Agmapisarn

  94-122

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• Impact of Oil and Gold Prices on Southeast Asian Stock Markets: Empirical Evidence from Quantile Regression Analysis

  Parichat Sinlapates, Surachai Chancharat

  123-137

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• A Multivariate Mediation Analysis of PM2.5 Pollution and Stock Market Returns

  Anya Khanthavit

  138-151

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• Financial Development and Income Inequality: Evidence from Thailand

  Pitipat Nittayakamolphun, Norachit Jirasatthumb, Panjamapon Pholkerd

  152-165

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• Book Review - Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience ( Authors: Chodor, B. and Cyranski, G.)

  Joseph Lok-Man LEE

  166-168

  • PDF